Shomi, you’re breaking the golden UX rule that the user’s experience in one industry will set the standard for the experience in all industries.
For those of you perhaps not Canadian, Shomi is an entrant into the Canadaian streaming market, available to subscribers of Shaw and Rogers communications. The Shomi UI is not well thought-out, given it’s available on the television platform, which is typically controlled by a remote. The layout is reminiscent of hotel pay-per-view, meaning scrolling through the movies takes forever with the remote.
Obviously the service Shomi is attempting compete with is the likes of Netflix and other streaming providers. Although Netflix is perhaps not really a communications company (though some will argue), its intuitive layout and easy navigation on the computer, tablet or mobile platforms, should serve as an example for the evolution of Shomi.