My Review: Cradle to Cradle by William McDonough and Michael Braungart

While the thesis of this book is strong - make products that are sustainable by design - the writing leaves much to be desired. Too apparent that it was written by two academics, the book takes you through looping examples from their careers - of working to redesign aspects of everything from soap to factories with the goal of sustainability. McDonough and Braungart make the point throughout that the crux at the core of creating a sustainable world is completely re-imagining how we live today - which is a beautiful and accurate concept. Overall an informative read somewhat muffled by academic and unengaging writing.