My Review: The Decoded Company by Leerom Segal, Aaron Goldstein, Jay Goldman and Rahaf Harfoush

The Decoded Company is about reinventing the technology of human achievement and asking organizations the central questions: when we no longer live in a data-poor world, why are we continuing to run our companies with management tools designed for one? What if we understood our talent better than we understood our customers?

The co-founders of lauded Toronto-based digital marketing agency Klick write that today’s organizational management problems cannot be solved with the same thinking that created them. They cover how to build a data-driven organization, the consumerization of enterprise IT and the creativization of the enterprise, how to understand and support your employees with data to achieve autonomy, mastery and purpose, and much more. 

Segal and his co-authors highlight that most of the advancements have been in consumer devices, and furthermore most of these have simply taken a function out of the physical world and put it online—not actually reinvented the process (i.e. letter-->email).

I liked the example of self-reported data being faulty because we will always filter events through our paradigm and tell stories in a way that makes sense in our world view.

I liked the idea that any learning is virtually impossible to retain without immediate real application for it. Bye, school!

I really liked the concept of hiring someone not because of what they know but because the potential of what they could learn is too great to pass up.

My favourite quotes:
- Culture is usually ugly. It is as much about the inevitable brokenness and dysfunction of teams as it is about their accomplishments.
- Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away.
- When you want something done, ask the busiest person you know to do it.